Halfway through the year is a good time to evaluate where we are. What is working? What is not working? Are you growing? Are you profiting?
For many of us, a mid year review is a wake up call and we can see plainly the areas that we need the most help. Here are 5 great tips from Forbes.com that can help you grow now.
1. Spend Three Hours A Day Calling Potential Buyers.
In my experience, 80% of businesses suffer from the owner not spending enough time connecting with people who can make the purchasing decision. If your business isn’t growing then get on the phone or your email and reach out to potential clients. It’s not fancy, and for many it’s scary, but generally it will get the cash registers ringing faster than any other method. The personal touch of you, the business owner, remembering that they were interested in your product is crucial!
2. Do Low Cost Google Adwords Experiments.
One of the best aspects of Google’s Adwords program is that it’s so cheap to try it out. You don’t need thousands of dollars, you can run a decent test with just a few hundred dollars, or even just $10 or $20. That means there’s no excuse for not at least giving it a go. It’s easy to find some good instructional videos about Adwords online – watch a couple of them and give it a go. There is even an easy to use app that you can download on your smartphone.
3. Work Only On New Business Until 11 A.M.
The trouble with most businesses is that they have become havens for paperwork, meetings and bureaucracy. Too often entrepreneurs get caught up in all this non sales related activity then suddenly realize the day has ended and the company once again has not increased it’s revenue. Does that sound familiar? And I bet there is still a stack of paperwork on your desk for tomorrow. One of the best ways to get away from that is to have a rule that you and the key leaders in your company spend their mornings until 11am on income increasing activities. Unless you do this important stuff first each day you will usually find it doesn’t get done at all. Marketing, growing, and selling so many times gets put off in favor of running payroll or dealing with the bank. Market first, and then deal with your paperwork.
4. Introduce The Closed Door Policy.
Managers everywhere are always talking that they have an open door policy – staff can come by and visit them anytime. Forget it. being that available will fragment your thinking and fill the day up with the non vital. Close your door and get to work in silence for at least three 90 minute blocks of time. Yes, it’s hard to discipline yourself to do this, but the future growth of your enterprise depends on it.
Teach your staff to respect certain times of the day that you cannot be available. You can call it whatever you want – just make sure it happens, consistently, at the same time every day.
5. Constantly See Yourself As A Top Level Entrepreneur.
You will only be as successful as you allow. Nobody can consistently perform at a higher level than they deep down believe they should be at.
So be careful what you think about yourself. As high performance expert Brendon Burchard puts it, “Don’t let your small business make you small minded”. Work on your self image, treat yourself as a top level business person and then behave in accordance with that vision. In the end, business success is a mental game – you need to take the time to work on your positive mindset daily.
Give these tips the 30-day test. Live them for the next month and see how quickly they can improve your business.
One tip that the original Forbes article left out is making sure to delegate tasks to responsible people. For many, having an on-call merchant processor like Central Payment of Panama City alleviates much of the time they may spend on the phone with tech support. If your payment processor isn’t available to you like that, maybe its time to make a switch. Call today. 850-596-5184